THE world's biggest darts stars will compete in the fourth staging of the Dubai Duty Free Darts Masters on May 26-27, as Michael van Gerwen bids to continue his incredible run of success at the Dubai Duty Free Tennis Stadium.
    Dubai will host the opening event of the Professional Darts Corporation's 2016 World Series of Darts, which features six international tournaments ahead of a season-ending World Series Finals.
    The eight-player Dubai Duty Free Darts Masters was first held in 2013 and has been won for the past three years by Dutch star van Gerwen, the current world number one who has been untouchable in the unique open-air arena.
    Van Gerwen defeated Raymond van Barneveld in the inaugural final, saw off Peter Wright to retain the title in 2014 and then defeated the legendary Phil Taylor last May - and all three will be amongst his rivals for this year's title.
    Reigning World Champion Gary Anderson, two-time World Champion Adrian Lewis, multiple major winner James Wade and Premier League star Dave Chisnall will complete the eight-player line-up for the Dubai Duty Free Darts Masters.
    Play kicks off with the four quarter-finals on Thursday May 26, with the last four players returning on Friday May 27 to compete in the semi-finals and final.
    "I can't wait to get back to Dubai," said van Gerwen. "The Dubai Duty Free Darts Masters is a special event and I've loved playing there for the last three years.
    "I'll be doing everything I can to make it four in a row in May but there are eight great players in the tournament so I know it will be tough.
    "It's a great venue and it will be a fantastic way to start this year's World Series of Darts."

    ColmMcLoughlin, Executive Vice Chairman of Dubai Duty Free stated, “This is the third year for this tournament which has grown in popularity and attracts the top players who love competing in Dubai. The outdoor venue at the Dubai Duty Free Tennis Stadium, the enthusiastic crowds and the worldwide viewership, combine to make this a great social and sporting event.”

    Following the Dubai Duty Free Darts Masters, the eight stars will compete in further World Series of Darts events in New Zealand, China, Japan and Australia before taking part in the World Series Finals in Scotland in November.

    PDC Chairman Barry Hearn added: "The Dubai Duty Free Darts Masters has been a huge success for the past three years and we're already looking forward to another brilliant event this May.
    "Playing at the Dubai Duty Free Tennis Stadium creates a unique challenge for our players but one that they've risen to, particularly in 2015 during a thrilling two days.
    "This year's tournament promises to be another great event.”
    The event will be hosted at the Irish Village supported by our long-term partners of JW Marriott Marquis, Qantas and Sixt. The event will also be supported by Dubai Sports Council, Dubai Calendar, Dubai Television and 7 Days.

    Tickets for the Dubai Duty Free Darts Masters are on sale now, with Corporate Tickets available to include table seating with food & beverages included and General Admission tickets for the tiered seating.
    2016 PDC World Series of Darts
    Dubai Duty Free Darts Masters
    Dubai Duty Free Tennis Stadium
    Thursday May 26 (8pm)
    General Admission (Free Seating) AED199
    Corporate Table (Individual) AED799
    Corporate Table (Ten Persons) AED 7,999
    Friday May 27 (8pm)
    General Admission (Free Seating) AED250
    Corporate Table (Individual) AED999
    Corporate Table (Ten Persons) AED9,999
    Two-Day Tickets
    General Admission (Free Seating) AED350
    Corporate Table (Individual) AED1,599
    Corporate Table (Ten Persons) AED15,999

    Tickets can be purchased by calling +971 56 1134626, by email at info@dubai-darts.comor online via www.dubai-darts.comorhttps://tixbox.com/event/dubai_duty_free_darts_masters
    Tickets are also available at Virgin Megastores and Platinum List across the UAE and at the Dubai Duty Free Tennis Stadium Box Office, Garhoud.
    Competing PDC Players
    Michael van Gerwen - Three-time Dubai Darts Masters champion
    Gary Anderson - Reigning World Champion
    Adrian Lewis - 2015 Auckland Darts Masters Champion
    Phil Taylor - Three-time Sydney Darts Masters champion
    Peter Wright - 2015 Japan Darts Masters finalist
    James Wade - 2015 Perth Darts Masters finalist
    Raymond van Barneveld - 2013 Dubai Darts Masters finalist
    Dave Chisnall - Three-time World Series of Darts semi-finalist
    About Dubai Duty Free
    Dubai Duty Free, which celebrated its 32nd anniversary on 20th December last year, is now ranked as the No.1 single airport retail operation in the world, based on 2015 sales figures of US$1.888 billion according to The Moodie Report, a leading travel retail online and print publication.
    Employing over 6,000 people, it has consistently raised the benchmark for airport retailing and it continues to grow. Dubai Duty Free currently operates some 26,000 square metres of retail space at Dubai International Airport and a further 7,000 square metres with the opening of Concourse D in February and 2,500 square metres at Al Maktoum International (AMI) - Dubai South.
    To date, Dubai Duty Free has received over 500 awards which bear testimony to the operation’s retail success including being named the “Airport Retailer of the Year in Single Location” and “Best Marketing Campaign of the Year by a Retailer” at the prestigious Frontier Awards in Cannes; ”, US Global Traveler Award “Best Duty Free Shop”, the UK World Branding Awards “Brand of the Year (Retail-Duty Free)”, DFNI Asia Pacific Awards For Travel-Retail Excellence “Middle East Travel Retailer Of The Year”, Superbrands Awards ME and the Business Traveller Middle East Award “Best Airport For Duty Free Shopping in the Middle East”, among others.

    In the past year alone, Colm McLoughlin was presented with several awards including the Best Business Leader in Retail held at Burj Al Arab in December. Organised by MENAA Award Organization and attended by over 200 senior regional executives, the awards aimed to celebrate and recognise the achievement of the top leaders in the Middle East, North Africa and Asia.
    While the successful running of the shopfloor is a major focus for Dubai Duty Free, the operation is highly committed to promoting Dubai through a series of high level sporting events including the Dubai Duty Free Tennis Championships, which is owned and organized by Dubai Duty Free.
    Held at the same venue as the tennis, the operation returns for the fourth edition of Dubai Duty Free Darts Masters on 26 - 27 May, which will bring together the world's top darts players headed by the three-time reigning champion Michael ‘Mighty Mike’ Van Gerwen as they go head to head in the sport’s first World Series event of the year.
    Following the success of the inaugural tournament in 2013, a first of its kind – the first time in Dubai and the first time the game has been played outdoors in the history of the sport, the Dubai Duty Free Darts Masters has been a very positive development in augmenting the exposure of darts in both Dubai and across the Middle East, an important stepping-stone in the sport's worldwide growth.
    A new addition to the company’s sports portfolio is the Dubai Duty Free Irish Open Hosted by the Rory Foundation and taking place at The K Club in Co. Kildare from the 19-22 May.   
    Other sports to benefit from Dubai Duty Free’s support include Dubai International Basketball Tournament, Emirates Airlines Dubai Rugby 7’s, and UIM XCAT Powerboat World Series to name a few.
    By supporting so many events at the highest level and all around the globe, Dubai Duty Free is effectively promoting Dubai’s sporting, leisure and business facilities, which are second to none. And with more and more world-class sportspeople choosing Dubai to showcase their talent, there is set to be much more to come in the future.


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